ARMEGA Goggle Launch //
Death Valley, California
Motocross GogglesThe top-secret development of the category-defining ARMEGA goggle served as the foundation for launching this premium motocross goggle
Creative direction / Press event / Copywriting
/ Showroom design & buildout / Retail fixtures /
Print & digital production / VIP gift pack creation
Fernando Tatis Jr. Limited Edition Sunglasses //
San Diego, California
Tatis Jr. / San Diego Padres
Major League Baseball / SunglassesBrought the baseball field into the studio creating a dynamic set using the bright colors of Fernando’s glasses illustrating his energetic playing style. Product design / Creative direction / Set design / Copywriting / Social Media / Sales & Marketing assets / Athlete management
Indian x 100% Limited Edition Motorcycle //
California / Italy / Germany
Motorcycle / Apparel / SunglassesManaged the global launch of this limited-edition motorcycle with Indian Motorcycles, directing a campaign shoot in Downtown Los Angeles, complemented by supporting shows and events that I organized and managed in Europe.Motorcycle design / Creative direction /
Copywriting / Experiential events / Social
Media & website development
Jett Lawrence Limited Edition Goggle //
New York City, New York
Jett Lawrence / 8-time MX/SX Champ
Motocross GogglesCreated campaign for Jett’s LE goggle playing off his name and backdrop of the iconic
TWA lounge at JFK Airport.
Product concepting & design / Creative direction / Copywriting / Set & wardrobe design / Social Media / Athlete management / Sales & Marketing assets
“Money Mike” Limited Edition Sunglasses //
Atlanta, Georgia
Mike Harris / ATL Braves All-Star
Major League Baseball / Sunglasses Baseball superstar Michael Harris wanted an “iced-out” look for the launch of his LE sunglasses to match his “Money Mike” persona.
Creative direction / Copywriting / Ice sculpture & wardrobe design / Social Media / Athlete management / Sales & Marketing assets
Max Palm Limited Edition Snow Goggle //
Park City, Utah
Max Palm / Freeride Skier
Snow Goggles When it came time to shoot his first Signature Goggle, Max wanted to bring the heat. With the primary design element of his goggles being flames, he demanded that we set him on fire…so we did.Creative direction / Copywriting / Fire & stunt management / Social Media / Athlete management / Sales & Marketing assets
Peter Sagan Limited Edition Sunglasses //
Salt Flats, Utah
Peter Sagan / 3-time World Champ
Cycling Sunglasses
The vast, bright white floor of the Salt Flats, contrasted by the sleek silhouette of the helicopter, created the perfect set for the world’s greatest sprinter on a bike to showcase his speed.
Creative direction / Copywriting / Social Media / Athlete management / Sales & Marketing assets
Seasonal Goggle Launches //
Product launches
Goggles / Sunglasses / Apparel
Created all necessary materials including: digital, print, social media, sales collateral, and events on a global level.Product planning / Creative direction / Copywriting / Design & build global tradeshow booths / Social Media / Sales & Marketing assets